How to Build Your Social Media Strategy

Alright, let's dive into building a social media strategy that actually works. It's not just about posting pretty pictures; it's about connecting with your audience and achieving your business goals. Before we even think about content calendars or hashtags, we need to understand the lay of the land.

Step 1: The Data Deep Dive - Know Your Foundation

Think of this as your pre-flight checklist. You wouldn't take off without knowing the weather, right? Similarly, you shouldn't launch a strategy without understanding your data…